SARINA SASSOON SANANDAJI
Founding Principal, SANANDAJI STRATEGIES
Communications and Brand Strategy Consulting
Sarina Sanandaji is a seasoned communications and brand strategist, with nearly two decades of experience launching new brands and re-launching seasoned ones. Sarina excels at crafting a narrative for her clients, whether for an individual or a large brand, and elevating the visibility of the subject. Having spent over 15 years at Condé Nast Publications, Sarina held numerous senior communications and strategy positions. Most recently, she served as executive director of communications and brand strategy at Condé Nast Traveler, where she oversaw the relaunch of the iconic title under new editorial and business leadership. During her tenure at Condé Nast, she also handled the launches of Lucky magazine as well as the much-anticipated business magazine Condé Nast Portfolio and portfolio.com.
Sarina has broad experience across brand positioning, including internal and external business and consumer communications, content development, social and digital media relations in both the business and lifestyle categories. She is also highly skilled in individual reputation management. Sarina has worked with small tech start ups as well as well-established organizations and thrives in (and enjoys) both environments. With an extensive network of relationships in media, fashion, philanthropy, travel, entertainment and technology, Sarina takes pride in connecting people at appropriate intersections.
Sarina is a Charter Member of the Advisory Board for Friends of Mount Sinai Hospital, and sits on the Carnegie Hall Notables Steering Committee. Sarina graduated from Princeton University with honors and lives in New York City with her husband and two children.
A communications and integrated marketing industry veteran, Lark most recently spearheaded corporate communications, public relations efforts and branding initiatives at Endurance International Group, a global technology solutions provider.
Endurance empowers millions of small businesses worldwide with products and technology to vitalize their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com, BigRock, SiteBuilder and Impress.ly, among others.
Lark also led communications as Vice President of Global Public Relations at the Hertz Corporation, the largest worldwide airport general use car rental brand. In her role, Antón oversaw global media and public relations efforts and played a key role in strategic communications.
Previously, Antón served as Chief Communications Officer at the New York Genome Center, Senior Vice President of Public Relations and Marketing Communications for Loews Hotels & Resorts, Spokeswoman for Verizon Communications, Inc. and served as a Deputy Press Secretary to the Honorable Mayor Michael R. Bloomberg during the first term of the Bloomberg Administration in the City of New York.
A native New Yorker of Dominican, Spaniard and Lebanese descent, Lark is committed to her community and her heritage. She was recognized in 2017 by 100 Hispanic Women National, Inc. with the ‘Rompepiedra’ (Groundbreaker) Award and currently serves on the Board of the Prospect Park Alliance and NewYork-Presbyterian Brooklyn Methodist Hospital.
Antón holds a Bachelor of Arts degree in Communications from Marist College and a Master of Arts in Communication Studies from West Virginia University. She resides in Brooklyn with her husband and three children.
Ali Lebow is a Digital Media Strategist specializing in search, social, eComm and email marketing. Having experience on both the brand and agency side, Ali has a unique understanding of client needs and obstacles. She has previously held roles as a brand director at an established fashion company, as well as a senior account executive and director of business onboarding at VaynerMedia. She is results-driven, and passionate about facilitating the ideal environment that make companies thrive most efficiently. Ali received her B.S. in public policy from Duke University and serves as the Director of Marketing for the Roadmaps Festival in New York City.
Scott Mulhauser is the founding partner of Aperture Strategies, a strategic advisory firm working with non-profits, coalitions, corporations and associations to navigate public affairs and management challenges and advise them on developments domestically and across the globe.
In addition, Scott regularly appears in media interviews and on panels, discussing politics and policy on topics ranging from campaigns and elections to Congress and the White House to health, tax and international developments. He is featured in print and on-air regularly in media outlets ranging from The New York Times, Wall Street Journal, Washington Post, Financial Times, Bloomberg, NBC, ABC, CBS, CNN, BBC, Politico, Buzzfeed and more.
Scott has served in senior positions across the globe, most recently as the chief of staff at the U.S. Embassy in Beijing where he helped run one of the largest and busiest posts in the world, traveling to more than half of China’s provinces to lead trade missions, speak on behalf of the U.S. government and work closely with leaders in the public and private sectors as he helped them hone their strategic approaches in China and across the region.
Prior to his time in Beijing, Scott worked in senior management and communications roles, including work as deputy chief of staff to Vice President Joe Biden, counseling and traveling across the country with the Vice President and overseeing key pieces of his campaign operation, including the communications and messaging portfolio. Scott spent more than a dozen years on Capitol Hill and in the executive branch, playing leadership roles in numerous landmark legislative battles, running communications, messaging, strategy and more.
Scott is a professor at Georgetown University’s McCourt School of Public Policy, was selected as one of five visiting fellows in the prestigious Georgetown Institute of Politics and Public Service and was also named by the University of Pennsylvania's new Perry World House as a member of its inaugural class of visiting fellows and scholars.
Scott is a Washington, D.C. native where he lives with his wife Kara and suffers each season as a lifelong D.C. sports fan. He is a graduate of the University of Pennsylvania and the Georgetown University Law Center.