SARINA SASSOON SANANDAJI
Founding Principal, SANANDAJI STRATEGIES
Communications and Brand Strategy Consulting
Sarina Sanandaji is a seasoned communications and brand strategist, with nearly two decades of experience launching new brands and re-launching seasoned ones. Sarina excels at crafting a narrative for her clients, whether for an individual or a large brand, and elevating the visibility of the subject. Having spent over 15 years at Condé Nast Publications, Sarina held numerous senior communications and strategy positions. Most recently, she served as executive director of communications and brand strategy at Condé Nast Traveler, where she oversaw the relaunch of the iconic title under new editorial and business leadership. During her tenure at Condé Nast, she also handled the launches of Lucky magazine as well as the much-anticipated business magazine Condé Nast Portfolio and portfolio.com.
Sarina has broad experience across brand positioning, including internal and external business and consumer communications, content development, social and digital media relations in both the business and lifestyle categories. She is also highly skilled in individual reputation management. Sarina has worked with small tech start ups as well as well-established organizations and thrives in (and enjoys) both environments. With an extensive network of relationships in media, fashion, philanthropy, travel, entertainment and technology, Sarina takes pride in connecting people at appropriate intersections.
Sarina is a Charter Member of the Advisory Board for Friends of Mount Sinai Hospital, and sits on the Carnegie Hall Notables Steering Committee. Sarina graduated from Princeton University with honors and lives in New York City with her husband and two children.
Peter Schube is an entertainment and corporate executive with broad and deep experience across all areas of the media industry, including the production and distribution of television programming, feature films, and digital/mobile content. He is currently the founding principal of Ladder & Light, Incorporated, a corporate advisory firm with a specific focus on helping early + mid-stage media and tech companies, as well as mature organizations, to identify their core values, and then develop and implement policies and practices to insure that the company’s culture honors those values. Drawing upon a network of best in class professional partners across all relevant areas [including H/R, Communications, CSR + Cause Marketing, Employee Engagement and Retention, as well as Workforce Development], the firm provides both strategic guidance and integrated inward and outward facing solutions.
Previously, Peter served as Chief Operating Officer for Illumination Entertainment (Despicable Me, Minions, The Secret Life of Pets, Sing franchises, overseeing business strategy and all core business operations. Prior to Illumination, Mr. Schube spent nearly three decades with The Jim Henson Company, including 12 years as President and Chief Operating Officer, where he led all global business, administrative, sales and finance functions for the Company.
Peter is a a graduate of Wesleyan University and New York University School of Law. He currently lives in Los Angeles with his wife, where he serves as the President of the Board of Trustees of Heart of Los Angeles (HOLA), a non-profit organization that provides academic, arts and athletic programs for underserved and at-risk youth in Los Angeles. In that role, he also serves as the Board’s liaison to the YOLA at HOLA program, the organization’s landmark partnership with the Los Angeles Philharmonic and Gustavo Dudamel, which is dedicated to bringing social change through music to the area’s youth. Additionally, he serves on the board of trustees of the American Farm School in Thessaloniki, Greece, and on the Advisory Council of both AdWeek in New York and the California Centers for International Trade Development in Los Angeles . He is a frequent lecturer on corporate organization/operational matters, as well as branding, intellectual property, and global trade.
Ali Lebow is a Digital Media Strategist specializing in search, social, eComm and email marketing. Having experience on both the brand and agency side, Ali has a unique understanding of client needs and obstacles. She has previously held roles as a brand director at an established fashion company, as well as a senior account executive and director of business onboarding at VaynerMedia. She is results-driven, and passionate about facilitating the ideal environment that make companies thrive most efficiently. Ali received her B.S. in public policy from Duke University and serves as the Director of Marketing for the Roadmaps Festival in New York City.
Scott Mulhauser is the founding partner of Aperture Strategies, a strategic advisory firm working with non-profits, coalitions, corporations and associations to navigate public affairs and management challenges and advise them on developments domestically and across the globe.
In addition, Scott regularly appears in media interviews and on panels, discussing politics and policy on topics ranging from campaigns and elections to Congress and the White House to health, tax and international developments. He is featured in print and on-air regularly in media outlets ranging from The New York Times, Wall Street Journal, Washington Post, Financial Times, Bloomberg, NBC, ABC, CBS, CNN, BBC, Politico, Buzzfeed and more.
Scott has served in senior positions across the globe, most recently as the chief of staff at the U.S. Embassy in Beijing where he helped run one of the largest and busiest posts in the world, traveling to more than half of China’s provinces to lead trade missions, speak on behalf of the U.S. government and work closely with leaders in the public and private sectors as he helped them hone their strategic approaches in China and across the region.
Prior to his time in Beijing, Scott worked in senior management and communications roles, including work as deputy chief of staff to Vice President Joe Biden, counseling and traveling across the country with the Vice President and overseeing key pieces of his campaign operation, including the communications and messaging portfolio. Scott spent more than a dozen years on Capitol Hill and in the executive branch, playing leadership roles in numerous landmark legislative battles, running communications, messaging, strategy and more.
Scott is a professor at Georgetown University’s McCourt School of Public Policy, was selected as one of five visiting fellows in the prestigious Georgetown Institute of Politics and Public Service and was also named by the University of Pennsylvania's new Perry World House as a member of its inaugural class of visiting fellows and scholars.
Scott is a Washington, D.C. native where he lives with his wife Kara and suffers each season as a lifelong D.C. sports fan. He is a graduate of the University of Pennsylvania and the Georgetown University Law Center.