We’re not your typical strategy firm.

We are a strategic consultancy founded on the principle that a company’s core values are the keys to its success. Our services are designed to help you articulate and express your values, make deeper and lasting connections with your desired audiences, and forge invaluable connections to grow your business.

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Our Capabilities

Civic Engagement Strategy
Brand Strategy
Messaging Strategy

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What Our Partners Say

"Artemis is a true partner. They feel the highs and the lows, and the accountability, as though they were the clients. That’s rare in this industry. Their creativity, support and relationships help drive our strategy."

Caroline Morales, Director of Stakeholder Advocacy at Ford Motor Company
“Artemis understood early on the importance of articulating the mission, leading with values, and staying true to both throughout the process. I’m incredibly proud of the initiatives we created together and the focus with which we run programs. My colleagues and I are grateful for their invaluable guidance and expertise.”

Christiane Mack, Chief Content Operations Officer, Condé Nast
“Artemis has been a guiding light for our communication strategy from the day we formed the partnership. They helped us craft a disciplined and thoughtful strategy, no matter the complexity, and implement it with high impact across their network. They truly taught me how to think about communications differently and I am grateful for their impact on our company and all we have learned from their team in the process of working together.“

Jasmina Aganovic, CEO Arcaea
“Artemis provides thoughtful and strategic counsel. With diverse experience across many cultural industries, their perspective and guidance is invaluable in developing an impactful, long-term communications and brand strategy.”

Melissa Lasarov, Former Global Director, Gagosian

Why we’re different

Artemis is a reflection of its founders, Hildy Kuryk and Sarina Sanandaji, who joined forces after two decades of their own successful careers in media, politics, fashion, publishing, and philanthropy.

Unlike other agencies, our clients always have full access to Hildy and Sarina.

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Our Clients

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Our Clients

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Artemis partner Lobus was recently featured in the Financial Times- “Should artists have a stake in their own work?” by John Gapper. Artists often see little if any of the profit of secondary sales from their works, with the vast majority going to other seller and auction house fees. The article features Lobus in their discussion of have NFTs can help. NFTs makes being owners of one’s own art easier— digital ownership can be attached to physical artworks that record minority shareholders and trigger payments when works are sold. Sarah Wendell Sherrill, co-founder, says that artists should be treated as founders of a tech company— able to gain outside investment without giving up all their equity. Lobus helps artists take control of the sale of their work and retain some of that equity. #nft #nftart #lobus #artistsequity #youngartists #financialtimes

Big that news from Artemis Partner @arcaea! On Tuesday, @arcaea announced the acquisition of Gadusol Labs. Gadusol uses synthetic biotech to recreate the natural capabilities of certain marine life species that protect them from UV radiation. Gadusol fits “seamlessly” into @arcaeas #ExpressiveBiology technology. The acquisition will accelerate the timeline of bringing sustainable, safe, biology-first technologies that “drive the future of industry foundational ingredients” to consumers. #expressivebiology #syntheticbiology #sunprotection #sustainability #GadusolLaboratories

Catch Artemis partner @arcaea in new @theeconomist documentary— “How gene editing could reduce the cost of cosmetics”— detailing biotechnology, its future possibilities for cosmetic use, and how to tap into them sustainably. Listen to @jasmina.aganovic @arcaea , expert on #ExpressiveBiology, discuss alternatives to plant and animal based sourcing methods, genetic modification, and more here! https://m.youtube.com/watch?v=XR5FOS0d8E0 #biotech #biotechnology #geneediting

Artemis Partner @withlobus was featured in @voguemagazine discussing their work with the Obsidian Collection. The collaboration converted 15 rare, iconic digital photographs of Dr. Martin Luther King Jr. from his visit to Chicago in 1966 into NFTs for auction. The collection gives “current and future generations a chance to own an emblem of their own past.” The collection of images were taken on the personal camera of legendary photographer John Tweedle, “one of five he wore around his neck, as he snapped photos for The Daily News, Jet magazine, The Chicago Defender and The Chicago Sun-Times.” In celebration of the release and their partnership with Obsidian, Lobus hosted a dinner at Red Rooster in Harlem, pictured here with Chef Marcus Samuelsson. Quotes via Vogue, Lobus. Image Credit to the Obsidian Collection. #lobus #obsidiancollection #mlk #johntweedle #metaverse #nft

Lisa Drake, vice president of electric vehicle industrialization at Ford, sat down with Glamour to discuss being a woman at the forefront of the electric vehicle revolution, how advancing women in engineering is best solved (spoiler alert– “Policies unlock potential!”), and the groundbreaking nature of Ford’s new Lightning vehicle. Lisa credits her success in part to her mother, who taught her that she could do anything she set her mind to, and her male mentors who saw her potential and helped her. Lisa Drake, among other women at Ford such as Linda Zhang, the car’s chief engineer; Cynthia Williams, global director of sustainability; and Megan Gegesky, the program management launch supervisor, were at the head of the creation and rollout of the Lightning– Ford’s “most ambitious innovation since the Model T.” Check out the Glamour article to read more! —— #electricvehicle #fordlightning #womenengineers #leadwithvalue #electriccar #ford

Yesterday was Juneteenth, a holiday that marks the end of slavery in the United States. On June 19, 1865, Union soldiers alerted enslaved Black people in Galveston, Texas that they were free– two months after the Confederacy had surrendered and two years since the signing of the Emancipation Proclamation. Juneteenth is a day to acknowledge the evils of slavery, appreciate the progress that has been made, and reflect on all that still needs to be done. Last year, President Biden made Juneteenth a federal holiday, meaning that federal agencies, banks, and schools are closed today. Many employers also give their employees time off on Monday, including the likes of Nike, Target, and Best Buy. Companies should make sure that they’re not just observing the holiday, but encouraging employees to honor it on their day off and beyond. Shopping at black owned businesses or donating to racial justice organizations (to name a few– The 15 Percent Pledge, The NAACP Legal Defense Fund, The Bail Project, Black Girls CODE), are two ways to commemorate the day. #juneteenth

Lobus, co-founded by Christie’s alumni Lori Hotz and Sarah Wendell Sherill, is an equity-management platform for artists that allows artists to manage their own assets and see more of the profit when their pieces are sold. Currently, Lobus manages $9 billion in assets— including those of the Rothko family and Louis Vuitton foundation. Lobus hopes to help artists manage said assets through NFTs— a word now familiar yet still ambiguous to many. Forbes explains the idea by saying that NFTS “certify authentication of a physical work and build an artist’s ownership into that certificate.” Thus, when a piece sells, an artist can receive a fraction of the selling price. Lobus is hoping to create a healthier art market that facilitates fairness and greater connection between artists and consumers. Artemis is thrilled to be partnering with these game changing founders.

Artemis Strategic Partner Dr. Nafeesah Allen’s latest children’s book “Xiomara, The Super Hero” is about being “scared then being strong” after going to the doctor. It’s bilingual Portuguese and English and rhymes in both languages! Artemis is so proud of our friend Dr. Allen! The book can be found on Amazon. #representationmatters #childrensbooks

Do you think your mayo needs a mission statement? This is the question Unilever and its shareholders are facing as they push for their brands to have a social or environmental purpose. Hellman’s Mayo is now seeking to mitigate food waste. And while shareholders think that this is just a public display of sustainability at the expense of the actual business, they shouldn’t be so quick to dismiss Hellman’s efforts. “Workers […] increasingly expect their employers to reflect their own values. Consumers […] are increasingly willing to use or drop brands based on a company’s response to calls for racial justice.” Values and purpose work is complicated, and a brand’s mission must be handled carefully and thoughtfully. Artemis can help— hey @breyers Ice Cream, call us! Read more on the @wsj !

Last week, @arcaea founder Jasmina Aganovic @jasmina.aganovic spoke at the WWD CEO Summit, “Beauty Unfiltered.” Topics of conversation at the summit ranged from discussion of understanding the highly connected beauty consumers of today such as Gen Z, to the fast changing global supply dynamics, as well as other relevant issues in biotech beauty, sustainability, inclusivity, and transparency. Jasmina received a round of applause as she described a need for transparency and clarity when it comes to GMOs. Other speakers included the likes of @jackieaina, @marianna_hewitt , @bengorham, and more. ——— #wwd #wwdbceo #biotechnology #biotechbeauty #sustainability #sustainablebeauty #gmo

This week The Met Gala made its annual debut, benefiting the Metropolitian Museum’s Costume Institute and opening Part 2 of In America: An Anthology of Fashion. Guests interpreted the theme in a variety of ways, wearing elegant pieces with elements of the Gilded Era. Honorary Chair of the Gala, and Met Trustee, Anna Wintour, appeared in a tiara, a family heirloom. Chef Marcus Samuelsson, who chose a roster of American female chefs (see post from March 25), for the evening’s menu, said that the gala celebrated American craftsmanship. The Met Gala, in all of its glamour, is the sole source of funding for the Met’s Costume Institute. The current exhibit that opens this week— In America: An Anthology of Fashion— showcases the untold stories of American fashion, with a focus on women and women of color. Hildy had the honor of attending the gala and welcoming @flotus Dr. Jill Biden to the exhibit on Monday. #themet #themetgala #themetcostumeinstitute #anthologyoffashion #flotus #annawintour

Jasmina Aganovic was featured in Refinery 29 Style @r29style this week as “People Who Are Making a Change in the Space” of “2022’s Most Innovative in Sustainable Beauty”, highlighting people, brands, and organizations that are working to create a better and more sustainable beauty industry. Jasmina was honored for her creation of biotech company @Arcaea and her efforts to harness the power of biology to create a more creative and sustainable beauty industry Image Credit: @r29style —— #sustainablebeauty #expressivebiology #beautyindustry #sustainability #sustainableinnovation #beautyinnovation

Following Ford’s teaser for the F150 Lightning, Glamour sits down with Ford global chief marketing officer Suzy Deering to talk about “doing the work” and the keys to her success. Suzy discusses the importance of family, her experience as a woman in a historically male-dominated field, and her deep admiration and respect for the Ford family. Check out the @glamourmag website for Suzy’s interview! Image Credit: Glamour — #suzydeering #ford #doingthework #glamour #fordmotorcompany #success

Check out @jasmina.aganovic on @theecowell’s podcast S6 E9. Jasmina discusses Arcaea (@arcaea), the sometimes uncomfortable but rewarding journey of becoming an entrepreneur, making decisions for a career shift, and the untapped capabilities of biotech that can be accessed ethically and sustainably. You can listen to The Eco Well on most podcast platforms. —— #biotech #biotechnology #expressivebiology #arcaea #cosmeticsustainability #theecowell #beautyentrepreneur #femaleentrepreneur

In 2018, Ford announced plans to convert Michigan’s Central Station and its surrounding area in Detroit into a hub for electric and self-driving vehicles. Last month, Ford expanded on this vision, announcing that they’ll be partnering with Google in considering graduates of Google’s Career Certificates program in the city for relevant roles at the hub. The project will put Ford at the forefront of demonstrating what’s possible for motor companies’ commitment to sustainability and the future of electric vehicles. Mary Culler, president of the Ford Motor Co. Fund and supervisor of the approximately $800 million investment, told the AP that Ford is in the “front row” of innovation, and the transformation of the district will be a “game-changer for the city, state, and the region.” —— #ford #google #michigancentralstation #selfdriving #electriccar #googlecareercertificates #detroit #fordmotorcompanyfund

Reaching Gen Z and Millennial consumers is more important now than ever, especially considering Gen Z’s spending power of over $300 billion. But in order to reach them, brands must consistently express their core values in a cogent, clear way. 25% of 18-24 year olds say that they trust brands– a greater percentage than those who trust the government and media. They favor brands that connect with them on an emotional level. Further, nearly half (48%) of Gen Z and Millenials say that sustainability and ethical trading values is more of a factor in how they shop after the pandemic. ——— Source: The Afterpay Global Gen Z Report Drapers Gen Z and Millenials Report #genz #millennials #drapers #afterpay #genzconsumers #brandvalues

Today marks the last day of Women’s History Month, during which we celebrate the achievements of women past, present and future. Artemis is proud to partner with Ford in recognizing female leaders across the company for their achievements and contributions to not only Ford, but also for their work to ensure a safer, cleaner future for all of us. Photo: FORD Women In Ford #leadwithvalues #valueseconomy

Check out the all star American Chefs behind the 2022 Met Gala Menu. Amirah Kassem, Melissa King, and Lauren Von Der Pool are three women chefs who represent the “rich diversity of American cooking.” Chef Marcus Samuelsson curated the lineup with the goal of highlighting both the tradition of American food as well as American food today, and each chef will bring her own unique skills to the Met. Stay tuned as Artemis takes you inside the Met Gala this year. . . . . . . . . #met #metgala #vogue #womenchefs #valueseconomy

Have dinner plans? Set your table with @arilloom. These heirloom quality table linens embody timeless tradition in a contemporary way for everyday use. @arilloom products are handcrafted 100% by women, using sustainable fabrics, and historic techniques. For every piece sold, up to 20 meals are donated to those vulnerable to hunger. Rezi Fradkin, the founder, was inspired to create Arilloom by her own family heirlooms that she was worried about using because of their delicate nature. Arilloom allows us to gather at a special place— the dinner table— to share stories, memories, and experiences while enjoying heirlooms without the anxiety of using them.

Congratulations to @arcaea for their feature in @wwd yesterday as “The Beauty Industry’s Next Generation of Power Players”! Head to www.wwd.com to read about how Arcaea is shaping a new future of beauty. #wwd #arcaea #futureofbeauty

We’re not your typical strategy firm.

Our Capabilities

"Artemis is a true partner. They feel the highs and the lows, and the accountability, as though they were the clients. That’s rare in this industry. Their creativity, support and relationships help drive our strategy."

“Artemis provides thoughtful and strategic counsel. With diverse experience across many cultural industries, their perspective and guidance is invaluable in developing an impactful, long-term communications and brand strategy.”

Why we’re different

Our Clients

Our Clients

Our Instagram